ABSTRACT
This study explores how emotional intelligence, attitude, subjective norms, and perceived behavioural control influence individual investment intentions, using the Theory of Planned Behaviour (TPB) as its conceptual framework. Specifically, the study examines the impact of emotional intelligence on attitude, while also evaluating the roles of subjective norms and perceived behavioural control as key determinants of investment intention. A quantitative approach was adopted, utilizing a structured questionnaire to collect data from a sample of 346 investors selected through convenience sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to assess the proposed hypotheses. The findings indicate that emotional intelligence has a significant effect on attitude, which in turn positively influences investment intention. Additionally, both subjective norms and perceived behavioural control show a positive relationship with investment intention. These results highlight the critical role of emotional, cognitive, and social dimensions in shaping individual investment behaviour. The study enhances the existing body of knowledge by applying and extending the TPB framework within the investment context and provides practical implications for financial advisors, policymakers, and organizations aiming to promote responsible investment practices.
Keywords
investment, emotional intelligence, planned behaviour