RELATING LEADERSHIP, CONTROL SYSTEM AND EMPLOYEE ATTRIBUTES TO SUCCESSFUL IMPLEMENTATION OF THE HORIZONTAL STRATEGY IN CONGLOMERATES

Pratima Verma, Department of Industrial Engineering, Indian Institute of Technology Kanpur, India.
RRK Sharma, Department of Industrial Engineering, Indian Institute of Technology Kanpur, India.

Published in

REVIEW OF BUSINESS RESEARCH
Volume 14, Issue 1, p105-110, March 2014

ABSTRACT

Horizontal strategy is recommended for conglomerates by Porter (1985) for competitive advantage. We argue through a theoretical analysis that collective, participative and transformational leadership will be contributing to the success of horizontal strategy. Horizontal strategy would be facilitated by the use of interactive control system. Also, if the employees of conglomerates have high score on extraversion, conscientiousness, agreeableness & neuroticism, it would contribute positively to the success of horizontal strategy.

Keywords

Horizontal strategy, Control system, five factor model (employee attributes), Leadership


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