STRATEGIES AND ADVANTAGE OF PHARMACIES AND ANNEXES MEDICAL CONSULTANT IN ZMG MEXICO

Araceli Duran-Hernandez, University of Guadalajara, Mexico
Juan Antonio Flores-Mora, University of Guadalajara, Mexico
Ilse Segura-Duran, University of Guadalajara, Mexico
Judith Mireya Cornejo-Macías, University of Guadalajara, Mexico

Published in

JOURNAL OF INTERNATIONAL MANAGEMENT STUDIES
Volume 16, Issue 2, p7-12, October 2016

ABSTRACT

This research reveals how increase of users to annexes medical consultants in pharmacies. This had presented as phenomenon in Mexico, justified economy of the country, that users can not pay for a particular service and the consequence is that users visit a general doctor and not a specialty doctor. It shows that some strategies and advantage that those establishment offered. Meanwhile health system in the country don’t give an appropiate attention of first level for excessive demand that we have. This phenomenon has increased faster giving to users confident and also provide low cost drugs. They go doing their own data base to give it other services.

Keywords

Strategies, medical consultants’ first level, data base (ITC) and pharmacies.


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