A MARKET SIZE PERSPECTIVE OF GLOBAL COMMERCE ABILITY

Framarz Byramjee, Indiana University of Pennsylvania, Indiana, Pennsylvania, U.S.A.
Krish Krishnan, Indiana University of Pennsylvania, Indiana, Pennsylvania, U.S.A.
Monsurur Rahman, Indiana University of Pennsylvania, Indiana, Pennsylvania, U.S.A.

Published in

JOURNAL OF INTERNATIONAL BUSINESS AND ECONOMICS
Volume 18, Issue 3, p13-20, October 2018

ABSTRACT

Market size factors steadily determine market potential in global business prospecting. Treated as a holistic construct, market size is measured by several empirical indicators which reflect supply/demand facets constituting macroeconomic characteristics and purchasing abilities of nations as target markets. This paper attempts to fairly overview extant literature findings of impactful studies explaining these variables’ individual and cohesive effects in the international marketing domain. It sets future research directive which would explicate a framework of such variables for market size estimation utilizing empirical testing methods.

Keywords

Market Size, Demand, Global Potential, Measures, Effects


About the Article

Abstract, Keywords, Page Numbers, etc

About the Journal

Managing Editors, Indexing, Best Practices

About The Publisher

History, Partners, Conferences

Access the Full Article

Log-in to IABE to access full article

Search IABE

Search IABE's articles by Title, Author, or keyword

Contact Us

Send a message to IABE