In the early 20th century the discovery of vitamins was a major scientific breakthrough which led to a greater understanding of the role of micronutrients in promoting human health and preventing disease. This, along with the discovery of antibiotics, resulted in significant increases in life expectancy throughout the developed world. Now a century later, as life expectancy has increased, the demand for health care products and services has also risen, resulting in the growth of the dietary supplement business into a multibillion dollar global industry. Recently there have also been new scientific breakthroughs which could lead to even longer human life as well as a longer health span, free of degenerative diseases commonly associated with aging. This has created opportunities, as well as challenges, in the supplement industry, as companies market innovative new products based on these developments.
Supplement Industry; Life Extension; Business Strategies