HOW LIFE EXTENSION BREAKTHROUGHS ARE AFFECTING STRATEGY IN THE SUPPLEMENT INDUSTRY

Douglas Petrikat, California Coast University, U.S.A.
Peng Chan, California State University-Fullerton, U.S.A.
Chi Sheh, University of the West, U.S.A.

Published in

JOURNAL OF ACADEMY OF BUSINESS AND ECONOMICS
Volume 18, Issue 3, p43-52, October 2018

ABSTRACT

In the early 20th century the discovery of vitamins was a major scientific breakthrough which led to a greater understanding of the role of micronutrients in promoting human health and preventing disease. This, along with the discovery of antibiotics, resulted in significant increases in life expectancy throughout the developed world. Now a century later, as life expectancy has increased, the demand for health care products and services has also risen, resulting in the growth of the dietary supplement business into a multibillion dollar global industry. Recently there have also been new scientific breakthroughs which could lead to even longer human life as well as a longer health span, free of degenerative diseases commonly associated with aging. This has created opportunities, as well as challenges, in the supplement industry, as companies market innovative new products based on these developments.

Keywords

Supplement Industry; Life Extension; Business Strategies


About the Article

Abstract, Keywords, Page Numbers, etc

About the Journal

Managing Editors, Indexing, Best Practices

About The Publisher

History, Partners, Conferences

Access the Full Article

Log-in to IABE to access full article

Search IABE

Search IABE's articles by Title, Author, or keyword

Contact Us

Send a message to IABE