STRATEGILITY – AGILITY IN STRATEGIC DECISIONS

Kerstin Pichel, ZHAW School of Management and Law, Winterthur, Switzerland
Andrea Mueller, ZHAW School of Management and Law, Winterthur, Switzerland

Published in

INTERNATIONAL JOURNAL OF STRATEGIC MANAGEMENT
Volume 18, Issue 1, p81-88, June 2018

ABSTRACT

Agility is a highly regarded approach in practice and research to meet the shortened action and reaction times in today's business world. The focus is on the agilisation of management processes. However, more efforts are also undergoing in strategic and leadership processes for more agile decision-making. A case study shows how companies are gaining initial experience with agile strategic processes and which questions can be derived from this for practice and research.

Keywords

strategy process, VUCA, agility, Scrum, iterative, strategy decisions, case study


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