IS IT A CASE OF SHARED VALUE VERSUS CORPORATE SOCIAL RESPONSIBILITY OR DOES CORPORATE SOCIAL RESPONSIBILITY IMPLY SHARED VALUE?

Harald Brock, R.W.T.H. Aachen University, Aachen, Germany
Dirk Braun, FOM University of Applied Sciences, Aachen, Germany

Published in

INTERNATIONAL JOURNAL OF STRATEGIC MANAGEMENT
Volume 18, Issue 1, p73-80, June 2018

ABSTRACT

This paper aims to answer the question of whether the Shared Value approach is in competition with Corporate Social Responsibility or whether it is a result of evolution in the field of Corporate Social Responsibility research. Referring to the obtained insights, and taking a Continental European CSR (development) understanding as its basis, this paper interprets Shared Value as a specific - and therefore definable - manifestation of the CSR approach. The SV constitutes thereby an important further development in helping to differentiate companies’ procedures and motivations and to construct them purposefully.

Keywords

Shared Value, Corporate Social Responsibility, business ethics


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