This paper aims at highlighting the potentials and challenges of tourism as an industry in Bangladesh that can be termed as strategic advantage as well as the causes of lower performance and growth in this industry which (the latter one) can be defined as non-strategic performance in decision making and implementation. In this regard, dependent variable is the perceived performance (satisfaction of participants) and independent variables are participants' perception regarding security of the tourists and perception regarding feelings local infrastructure. Only the local tourists (Bangladeshis) have been considered in this study. The study was based on a sample size of 400 local individuals or families who have visited at least on foreign country (other than Bangladesh) and 200 foreign tourists who visitor who from 2016 to 2017 for different purposes. Selective Judgment Sampling method has been applied to identify whether the participants consider themselves as tourists or not. Results indicate that the two independent variables have a strong positive correlation with the dependent variable. The paper might be useful for those who wants to extent their research on this area and also for the policy makers who want some recommendations from the empirical study.
competitive, tourism, Bangladesh