STRATEGIC IMPACT OF BIG DATA ON COMPETITIVENESS

Farrokh G. Mamaghani, St. John Fisher College

Published in

INTERNATIONAL JOURNAL OF STRATEGIC MANAGEMENT
Volume 16, Issue 1, p21-26, May 2016

ABSTRACT

In the past few years, the frenzy around Big Data has reached fever pitch with investment and technology advances moving at a staggering pace. Much of the focus in this fast moving world is on the use of analytics to analyze structured, semi-structured and unstructured data in Big Data platforms like Hadoop in order to produce new high value insights to add to what is already known about customers, business operations and on competitiveness. For many companies, one of the top priorities in the use of Big Data is to deepen customer insight to improve customer experience. In addition, there is also a drive to improve operational effectiveness through better operational decision making and gaining and sustaining competitive advantage through strategic planning. This paper outlines and presents the strategic impact that big data have on firms' competitiveness.

Keywords

Big Data, Strategic Impact of Big Data, Big Data and Competitiveness


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