THE FACTORS AFFECTING ON ENTREPRENEURIAL INTENTION OF VIETNAMESE WOMEN

Tien Quang Tran, Vietnam Women’s Academy, Hanoi City, Vietnam

Published in

INTERNATIONAL JOURNAL OF BUSINESS RESEARCH
Volume 18, Issue 3, p115-120, October 2018

ABSTRACT

Startup has been a prominent movement in Vietnam in recent years to build the ecosystem for startup businesses and commercial innovations, especially since the Government’s launching of the startup nation definition with the issuance of several new policies and the implementation of different action programs in order to create the most favorable conditions. The paper is based on the theory of Planned Behavior developed by Ajzen (1991) to analyze the factors influencing the entrepreneurial intention of Vietnamese women. Utilizing measures for three factors from Ajzen's model, which were widely used by previous studies, this study supplements and better explains factors such as: (1) attitude toward behavior (ATB); (2) subjective social norms (NS) and (3) perceived behavioral control (PBC; (4) perceived gender bias and (5) perceived environment conditions.

Keywords

startup, entrepreneurial intention, innovation, Vietnam


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