TEACHING METHOD BASED ON OODA LOOP IN UNDERGRADUATE BUSINESS MANAGEMENT EDUCATION

Sugio Baba, Senshu University, Japan
Takashi Majima, Senshu University, Japan
Akimichi Aoki, Senshu University, Japan
Yoichiro Hashida, Senshu University, Japan
Tomofumi Uetake, Senshu University, Japan

Published in

EUROPEAN JOURNAL OF MANAGEMENT
Volume 19, Issue 1, p5-18, March 2019

ABSTRACT

Recently, with the spread of active learning (AL), various types of teaching methods have been proposed in the field of business management education. To understand a pragmatic science like business administration, students need to learn it through three sequential steps: (1) acquiring knowledge, (2) structuralizing knowledge, and (3) generalizing knowledge. However, it is difficult for undergraduate students who do not have business experience to learn steps (2) and (3) without significant time and effort. In this situation, we proposed teaching methods based on a PDCA cycle, combining Role-playing and Metaphor. However, we found that the results differed depending on how group work was carried out. To solve this problem, we propose a new teaching method based on the OODA loop. We conducted an experimental class and demonstrated the effectiveness of our new proposal.

Keywords

Management Education, PDCA cycle, OODA loop, Experimental Study, Active Leaning


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