The use of Social Network Sites (SNS) is a recent Internet phenomenon and its use at workplace is on the rise. The research in this area is limited to the definition, business benefits and disadvantages of SNS. The use of SNS by managers, however, remains an important area of exploration. This study investigates the use of SNS by managers. A survey of 120 managers indicates that 74% of managers from various industries use SNS as part of their managerial activities. The reasons for such use include communication, collaboration, recruitment, marketing, reaching out, networking, gain knowledge, industry update and work access. The findings in this paper enhance overall understanding of SNS and confirm their rise in workplace primarily due to their business benefits.
Management, Social Network Sites (SNS)