AN EMPIRICAL STUDY ON THE USE OF SOCIAL NETWORK SITES BY MANAGEMENT PROFESSIONALS

Walied Askarzai, Academies Australasia Polytechnic, Australia
Bhuvan Unhelkar, University of South Florida Sarasota-Manatee, U.S.A.

Published in

EUROPEAN JOURNAL OF MANAGEMENT
Volume 18, Issue 2, p140-147, October 2018

ABSTRACT

The use of Social Network Sites (SNS) is a recent Internet phenomenon and its use at workplace is on the rise. The research in this area is limited to the definition, business benefits and disadvantages of SNS. The use of SNS by managers, however, remains an important area of exploration. This study investigates the use of SNS by managers. A survey of 120 managers indicates that 74% of managers from various industries use SNS as part of their managerial activities. The reasons for such use include communication, collaboration, recruitment, marketing, reaching out, networking, gain knowledge, industry update and work access. The findings in this paper enhance overall understanding of SNS and confirm their rise in workplace primarily due to their business benefits.

Keywords

Management, Social Network Sites (SNS)


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