EFFECTS OF CULTURAL CLUSTERS VERSUS REGIONAL ECONOMIC INTEGRATION IN THE VALUE OF MULTINATIONAL CORPORATIONS.

Jorge Mongay-Hurtado, ESIC Business and Marketing School, Spain

Published in

EUROPEAN JOURNAL OF MANAGEMENT
Volume 18, Issue 1, p63-67, March 2018

ABSTRACT

The research is conducted in line with the actual literature which states that the proliferation of multinational companies in each country can be affected by relevant issues like regional economic integration (Trading Blocs) or the type of culture in each contry (Cultural Clusters). Both issues are considered relevant when understanding the drivers of the creation, growth and presence of multinational companies in each country. This research has collected information from 1923 companies out of the 2000 most important multinational corporations in the world, classifiyng them by country, ranking and multinational value. The research has evaluated as well in each country its trading bloc and cultural cluster, running in both cases an analysis of variance in order to determine possible effects and causality related to the Hyphotesis presented. A total of 61 countries have been evaluated showing that the effects of culturality are more significant than the ones of the trading blocs in the creation and maintenance of multinational companies.

Keywords

cultural clusters, trading blocs, multinational value, multinational corporations.


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