AN EXPLORATORY STUDY ON ONLINE SHOPPING: THE RELATED PERSONALITIES OF CUSTOMERS AND WEB-SITES

Mert G√ľnerergin, Izmir University of Economics Izmir, Turkey
Cansu Yildirim, Izmir University of Economics, Izmir, Turkey
Melisa Mete, University of Manchester, Manchester, UK

Published in

EUROPEAN JOURNAL OF BUSINESS RESEARCH
Volume 15, Issue 2, p19-26, June 2015

ABSTRACT

It is essential to understand the nature of electronic commerce. Internet has altered the lifestyles and buying patterns of individuals and makes online web-sites profitable channels for companies. This made online shopping behavior an emerging research area. Although literature is rich in terms of studies focusing on personality traits, consumer's personality is not the only factor that has an impact on online shopping behavior. Therefore, the aim of this study is to explore whether there is a correlation between personality traits of online shoppers and their favorite online shopping web sites personality. The results gathered from 112 respondents reveal that conscientiousness is significantly correlated with most of the web personality dimensions such as solidity, enthusiasm, genuine and sophisticated whereas neuroticism demonstrates no significant correlation with any of web personality traits.

Keywords

online shopping behavior, personality traits, web-site personality


About the Article

Abstract, Keywords, Page Numbers, etc

About the Journal

Managing Editors, Indexing, Best Practices

About The Publisher

History, Partners, Conferences

Access the Full Article

Log-in to IABE to access full article

Search IABE

Search IABE's articles by Title, Author, or keyword

Contact Us

Send a message to IABE