RELATING ORGANIZATION CULTURE AND STRUCTURE TO ENHANCE THE HORIZONTAL STRATEGY IN CONGLOMERATES

Pratima Verma, Department of Industrial Engineering, Indian Institute of Technology Kanpur, India.
RRK Sharma, Department of Industrial Engineering, Indian Institute of Technology Kanpur, India.

Published in

CALIFORNIA BUSINESS REVIEW
Volume 2, Issue 1, p35-40, March 2014

ABSTRACT

Porter (1985) suggested that conglomerates may use horizontal strategy to enhance their effectiveness. In this paper, we give a framework that suggests suitable organization culture and structure which may enhance the effectiveness of horizontal strategy for conglomerates. We give few propositions related to effective implementation of the horizontal strategy.

Keywords

Horizontal strategy, interrelationships, Culture, strategy & structure, and conglomerates


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